SOCIAL MEDIA GUIDELINES
What does the term social media mean?
The term social media refers to tools that allow the sharing of informa-
tion and creation of communities through online networks of people.
What are some examples of social media?
There are many different manifestations of social media – and new
ones are being developed all the time. Some of the most common types:
* Social networking sites like Facebook and MySpace, where people
connect with one another, form communities around common interests
and share content, like news stories, videos, photos and general updates
on what’s going on in their lives.
* Blogs, which are generally written by a single person or specified
group of people, but where comment fields often allow for a broader dis-
cussion among readers.
* Microblogging sites, like Twitter, where a user can send short bits of
information publicly that can also be delivered to those who choose to fol-
low that user.
* Wikis, where content is collectively created by those who choose to
participate in the process.
* Content-sharing services, like YouTube (for video) and Flickr (for pho-
tos, video, etc.), where anyone can upload content for easy sharing and
discussion with others on the Web.
* Online forums, where participants can share ideas, debate topics and
get help with everything from how to roast a turkey to how to take a lap-
* All sorts of other sites, from dating services to collaborative essay-
How do journalists use social media in their work?
It varies from journalist to journalist, but these are some common
* To track down sources – in particular, people who witnessed a news
event or were directly affected by it.
* To gather user-generated content, like photos or videos, that a news
provider may want to acquire and distribute/publish as part of its news
* To look for news tips or discussion trends that might lead to or form
* To produce short-format original content, such as blog items.
* To find new sources and keep