Burson-Marsteller Appoints Consumer Marketing
Veteran Jason Teitler as Managing Director in its
U.S. Brand Marketing Practice
Sports, Digital, Entertainment Experience Will Expand the Firm’s Growing Consumer Capabilities
August 17, 2010 10:55 AM Eastern Daylight Time
NEW YORK--(EON: Enhanced Online News)--Burson-Marsteller, a leading global public relations and
communications firm, announced today the appointment of Jason Teitler as a Managing Director in the U.S. Brand
Marketing Practice. Teitler has extensive experience in the execution of sports marketing, digital and entertainment
and celebrity programs that build connections and relationships with target audiences. He has developed sports
marketing campaigns that have enhanced the effectiveness of public relations and social media campaigns, business-
to-business and employee communications, event management and experiential outreach. He will report to Sam
Lucas, Chair of the U.S. Brand Marketing Practice.
“Jason is the latest talented addition to a consumer capability that is growing at Burson, not only in the US, but
worldwide,” said Lucas. “As our roster of admired brand clients expands, we are aggressively developing and
offering the best new products and services, world class talent and of course, the strategic thinking and execution
that Burson is renowned for. Jason is a brilliant addition to the team and he is already bringing value to client
Most recently, Teitler served as Executive Vice President of Piehead, a full-service online strategy agency based in
Portsmouth, New Hampshire. Teitler was primarily responsible for business development and digital campaigns
across multiple industries.
Prior to his position at Piehead, Teitler was Senior Vice President of Steiner Sports & Entertainment Marketing.
There he developed and implemented online and offline sports-influenced campaigns, domestic and abroad, as well
as negotiated and managed sponsorship and endorsement deals for leading and emerging brands. His b