<p>SER Pushing brainware Platform
German software vendor counting on sales of
neural networking software in North America to
key its recovery.
SER is ramping up efforts to find partners to resell its
brainware platform in North America. brainware is the
neural networking-based analytical software that SER
made a big splash with at AIIM 2001 [see DIR 6/1/01].
According to Mike Ball, VP of marketing for SER
Solutions (the U.S. arm of the company), brainware
accounted for less than 10% of SER’s
North American sales in 2001.
“However, we are expecting that to be
substantially higher next year,” Ball
told DIR. “Right now we are in the
process of forming the partnerships
that will generate our sales in 2002.”
Indeed, SER recently announced a
number of partnerships with systems
integrators and ISVs. Recently signed
partners include IKON Image
Systems Solutions, which installs
automated data capture and imaging
solutions at large banks; The
Berkshire Company, which will use
brainware in mailroom applications; and TechLaw, a
document imaging specialist for law firms and regulatory
agencies. All these partners will use brainware for
automatic document classification and indexing
applications, but Ball pointed out the platform can be used
in many other areas as well.
“Our ultimate goal is for brainware to be incorporated
into any and every software application on the market,”
said Ball. “It can add a level of intelligence to any
program. Almost like the way many PC manufacturers
advertise that they incorporate Intel CPUs with the Intel
Inside trademark, we want to create a slogan for software
that is empowered by brainware.”
SER has already written applications for both e-mail
management and automated indexing for document
January 18, 2002
THIS JUST IN!
AIIM SELLS SHOW
AIIM has cashed in its cash cow. The
document imaging industry’s foremost trade
association has sold its annual trade show
and conference to Advanstar, a $400
million media and marketing conglomerate.
Advanstar operates some 85 trade shows