The global ''anti counterfeiting technology '' size is projected to reach USD 189.9 billion by 2026, exhibiting
a CAGR of 7.8% during the forecast period. Rising menace of flagrant counterfeiting on e-commerce
platforms is likely to emerge as the central growth driver for this market, according to the new Fortune
Business Insights™ report, titled “Anti-Counterfeiting Packaging Market Size, Share & Industry
Analysis, By Technology (RFID, Holograms, Barcode, and Others), By End-Use (Food &
Beverages, Healthcare & Pharmaceutical, Industrial & Automotive, Consumer Electronics, and
Others), and Regional Forecast, 2019-2026”. E-commerce platforms have become a breeding ground
for counterfeiters to sell fake products to unsuspecting customers. A study conducted by a community media
platform called Local Circles found that approximately 20% of the products sold on e-commerce sites are
counterfeit. Widespread presence of such fake products across online marketplaces poses a grave threat not
just to the well-being of consumer, but also to investments being made into these companies. In response,
e-commerce giants such as Amazon and Alibaba are implementing advanced anti-counterfeiting measures to
protect both consumers and investors, which are leading the anti-counterfeiting packaging market trends.
The report on this market states that the market value stood at USD 104.5 billion in 2018. Besides this,
the report shares the following information:
Diligent segmentation of the market and careful study of each segment;
Detailed evaluation of the factors driving and restraining the market;
Comprehensive research into the regional and competitive dynamics influencing the market; and
Precise computation of market values and figures.
List of Companies Covered in the Report:
MicroTag Temed Ltd.
SICPA HOLDING SA.
Zebra Technologies Corporation
CCL Industries Inc.
Avery Dennison Corporation