How to Send Bulk Email Without Spamming
By Barkha Tyagi
Knowing how to send bulk email without spamming is very important, especially if you are
an email marketer or transactional email sender. After writing an excellent email with lots of
pain and care, you realize that your email has landed directly in the recipients’ spam box.
How grossly unfair is that, given the amount of effort you put in sending that! Besides, it
might have been a critical mail that needed to have been received by the recipient. Now, the
recipients won’t realize it’s in their spam box. After all, people hardly check their spam
boxes, right? Usually, password resets, order confirmation messages, marketing brochures,
and promotional emails tend to end up in the spam box. The problem occurs when the
emails sent by legitimate email senders also find their path to the spam box. So, what are
the solutions to this problem? Have you ever wondered how harmful it can be for us if our
emails go to the spam box?
Adverse Effects of Mails going to Spam Box
Often, essential emails related to making payments reach our spam box. You keep waiting for
that OTP, but it has already made its way to the spam box. What is worse is that you don’t even
know if it will ever come. You go on waiting, but it stays hidden in the spam box. This is testing
your patience and sheer wastage of time and. It gets harmful in case you needed that item
Essential emails from your company or educational institution may get dropped in your spam
box. Imagine how harmful it is for you! The content of those emails is, no doubt, highly crucial.
You stay uninformed of the updates shared in those emails. Messages reaching the spam box
can, therefore, get highly stressful at times.
When mails from legitimate senders get delivered to you in the spam box, you stay entirely
clueless about it. After all, no one expects a legitimate email in their spam