Redesign Proposal—November 2008
Ashley Brenon, Emily Gold, and Hilary Lewis
To begin, we are all very excited about the possibilities involved with a redesign. Our
goals were to increase the excitement, the age range to which our magazine appeals, and
the interactivity between the reader and the text. Many of our suggestions introduce more
options than are available in our current set-section format. More options will likely
require more thought, creativity, and coordination than are involved in our current design.
A meeting to generate and place ideas would likely be necessary several months before
each issue is due. We feel that the proposed design will be a lot of work, but it will allow
us to merge the consistency for which Santé is so highly esteemed with a refreshing kick
we need. With fewer issues, we feel we can pull it off.
Page Proposed Changes
Apart from an investigation regarding a matte cover with a UV gloss logo, we are
tweaking the masthead, the indicia box will move to bottom center (per USPS),
and new fonts and more cover blurbs will be used.
For the Table of Contents, we would like to add the following: a catchy title to
introduce the page (Contents or Features, perhaps. Food & Wine uses Contents,
for instance.) a cover blurb (with no picture), a pull quote, a tease to iSante,
and/or a tease to the next issue.
According to our plan, the pub note/editor’s letter – likely with a new title –
would take an entire page and include a sidebar of interesting information and a
new photo of Mark. The sidebar might include Mark’s upcoming calendar, a
review of where he has been in the last few weeks, or a brief acknowledgement of
a restaurant that impressed him lately.
Rather than share a page with the editor’s letter, the masthead would be placed
with a brief contributor’s section. The section would denecessitate the inclusion of
writers’ biographies with selected stories. It would allow us to highlight writers
who are particularly impressive and pr