Denver Mart Holds Ribbon Cutting Ceremony for
Colorado’s Largest Marquee Sign along Highest-
February 24, 2010 08:03 AM Eastern Time
DENVER--(EON: Enhanced Online News)--TheDenver Merchandise Mart and Regis Property Management held
aribbon cutting ceremony for Colorado’s largest marquee sign. The marquee sign, completed January 5, 2010, uses
the latest LED technology to display messages on dual 500 square foot panels. It is expected to quickly become a
landmark in the community, serving as a beacon of information for the Mart’s permanent tenant base as well as for
dozens of trade shows, consumer shows, and special events produced at the Mart. In addition, the sign will provide
community service messages for Adams County, CDOT, and the Amber Alert System.
The ceremony was attended by Adams County officials from the commissioner’s office, the planning department and
the economic development office. The county commissioners commented on “the positive impact the sign would
have for the Denver Mart, the general area surrounding the Mart and Adams County as a whole.” In addition to
county officials, attendees included Mart customers, suppliers and employees. The ceremony was followed by a
luncheon which was prepared and hosted by the Denver Mart Catering Department.
The 75-foot tall digital marquee will rotate images and messages constantly to an audience of over 225,000 vehicles
per day, or over 6 million vehicles in a month. DRCOG has identified the traffic flow along I-25 passing the Mart as
the state’s heaviest.
Mart owners anticipate the sign to bring increased visibility for the Mart, which has been a permanent fixture in the
metro area at 58th Avenue and I-25 for over 40 years. Following a 1990 highway construction project that
increased the height of the 58th Avenue ramps, many Denver Metro residents were unaware of the Mart’s location,
despite the complex’s 38-acre site adjacent to I-25. With recent increases in the digital technology capabilities along