As a business owner, your primary concern is getting your company noticed and earning sales. Social media and content marketing are great ways to enhance your current process. Looking to be a thought leader in your industry? Follow the following steps to get started.
Create a Content Strategy
Generate Leads From Social Media
Integrate Content on Social Frequently
If you’re looking to enhance your current marketing strategies, consider content sharing on social. Developing a plan and executing a strategy is crucial to success.
Discover the specifics on content marketing and social media planning.
Read the edocr blog for more information!
3 Keys to Content Marketing on Social Media
As a business owner, generating leads is crucial for development. Generating more interest for
your business all starts with giving your potential customer answers. Social media is a great
place to start.
You may be wondering why social is so important. Well, there is an unlimited number of
potential customers right under your fingertips. But how do you market to them?
The answer? Content. Give your target audience a solution for their problem. What better way
to tell them about it than on their favorite social network?
Let’s take a quick deep-dive into some specifics on content marketing and social media.
1) Create a Content Strategy
So you want to get more leads? Who doesn’t! The first step is creating a content strategy that
guides traffic to your site. What exactly is traffic? Great question.
Traffic is defined as the audience that comes to your website that has potential to be a new
customer. In layman's terms, the people that are interested in your business. Now that you know
what it is, how do you earn more traffic?
The Buyer Persona
The first step to driving traffic to your website is figuring out who your customers really are and
what they really want. This starts with creating a buyer persona. These personas require a bit of
research on your part. You’ll need to know the basic details about your target audience like
education, hobbies, where they live, what their interests are, etc. A great way to collect this
information is through surveys or contacting previous customers. Providing incentives, like
freebies and giveaways, can help your recruiting efforts.
Once you get to know your target audience, the next step is figuring out what they care about
most. What is your audience searching for online? Once you know the answer to this question,
you can create content to match their needs and voila—you have traffic!
If you’re asking yourself, “But what is a keyword, and how does it work?”