Building Brand Identity - Marketing With Twitter
Twitter, the net's networking success story, is intriguing and intimidating because of its message limitations: they can be 140 characters, and no more.
This is to say; each message sent on Twitter can be no larger than the previous sentence. Not an additional letter, space, period or dash can be
added. These limitations have proven to be the greatest asset and the greatest challenge for people trying to use Twitter for any number of purposes.
On the advantageous side, the short messages have created an entire culture of Twitter-fluent writers. The brevity of the message stretches creative
muscles, making people use every trick to get the most information into the fewest characters. On the other hand it creates a severe headache for the
marketing minded, as it doesn't leave much room to present a case. Thus the vast majority of Tweets are short little social comments or updates, and
most marketing revolves around calling attention to particular links.
Of course, there are always ways around limitations, and Twitter is something that every seriously market-minded organization needs to embrace in
order to see continued success on the web. In the case of short message services like Twitter, the key lies as much in the peripheral data that builds
up around the message as in the content itself.
Be SEO Minded
Twitter profiles are now ranked by search engines, Google in particular. Every SEO technique you've learned now has a new, exciting purpose.
For example, consider the biography you're able to construct using Twitter. This is a ripe opportunity to develop some brand recognition right away.
Put the title of the brand you're marketing in the bio, and consider including the most relevant keywords in your profile. As ever, do so in a way that
respects the user's intelligence, and gives them something worth reading. Simply stringing together a chain of keywords is not the way to go.
Include keywords in your Tweets as well, taking care not to be terribly obvious about it.