I N F O R M AT I O N A B O U T S W E D I S H M AT C H F O R S H A R E H O L D E R S A N D O T H E R S TA K E H O L D E R S
#4 october 2001
Swedish snus is in a class of its own. This is confirmed by a recent US study in which
Swedish snus was shown to contain a significantly lower proportion of tobacco-
specific nitrosamines, TSNA, than American brands. The study showed that more
than 20 years of determined quality work has produced results.
The third-quarter report confirmed the same stable
and positive development as the earlier reports this
year. Sales rose by 21 percent, operating income by
16 percent and earnings per share by 30 percent.
All areas of the Group noted favorable results.
After several lean years,
Match operations have
returned to respectable
profitability. During the first
three quarters, income more
than doubled and the oper-
ating margin reached its 10-
percent target. A winning
combination of radical restructuring and aggressive
focus on product development has paid off.
Mac Baren takes over
pipe tobacco production
Mac Baren, a 150-year-old family-owned company,
is taking over production of several Swedish Match
pipe tobacco brands. The company has extensive
experience and expertise in the pipe tobacco field.
Borkum Riff, with sales in 60 countries, is one of
the brands that will now be produced in Denmark.
Tobacco litigations not
Europe’s cup of tea
In contrast to the US, few attempts are made to
bring actions against tobacco companies in Europe,
and to date none of them have been successful. In
only one instance has a decision been made against
the industry. A verdict was given against French
company Seita in the Court of First Instance.
Recently, however, the verdict was reversed by an
Appeal Tribunal. In the US, legal actions have
aroused major interest but damages have only been
paid in one case.
A Macanudo with coffee
remains a high point