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Email Experts Help Golf Schools Enroll New Students
Cypra Gets Symmonds' Summer Promo 'Whitelisted' with ISPs
07.16.2009 – When Chris Hernandez is not scheduling golf lessons for customers
with 75 instructors in five Western U.S. locations, you might find him coding the
company website or writing its latest brochure. Like most entrepreneurs, Hernandez
does whatever it takes to keep his six-year-old business -- the Jeff Symmonds Golf
Schools based in Desert Hot Springs, Calif. -- running smoothly.
A few weeks before Father’s Day 2009, though, Hernandez found himself with a few
too many items on his to-do list and not enough time to complete them all. That’s
when he delegated the Schools’ summer email-marketing campaign to Cypra
Media in Montreal.
It was already late May when Hernandez handed over his ideas for the creative copy,
landing page and email subject line, as well as his address list of about 7,000
existing and potential customers.
Cypra's Managed Services group then went into action.
The group’s creative team designed an email-optimized, custom-tailored HTML
template, supporting sign-up page, and data-collection form. Next, the group’s
deployment team used Cypra's email software and email-optimized deployment
infrastructure of white-listed IPs to test, launch and monitor the campaign.
Hernandez said he had hoped to handle the campaign himself and believed he had
the skills to do it all. But he readily admits that Cypra’s considerable knowledge
about email deliverability convinced him that hiring an expert email-service provider
was the right move.
“I knew it was worth it when Cypra cleaned the data, got rid of undeliverable
addresses and fixed the problems we’d had with some of our email messages
getting blocked by AOL, Comcast and HotMail,” Hernandez explained. Since these
Internet service providers had blacklisted his company’s host server, Hernandez
sometimes was compelled to initiate -- and reply to -- individual customer
messages through his per