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A CUSTOM PUBLIC ATION BY
HA MARKEDSFØRING,
UNIVERSITY OF
SOUTHERN DENMARK
MARKETING
RESEARCH
Your course Instructor has
developed this customized
textbook in conjunction with
McGraw-Hill to provide you
with the exact resources you
need for your course. A
McGraw-Hill 
Custom
Publication is:
• A high quality textbook that
has been tailored to contain
the specialized content
required for your course
• Compiled by your
Instructor, sourcing
specialized content from
McGraw-Hill’s extensive
content database
You 
can 
obtain 
more
information,
exercises 
and
references by visiting the Online
Learning Centres of the books
featured in this publication. You
can find the Online Learning
Centres at www.mhhe.com
under ‘Website Gallery’.
The choice of content is yours,
from McGraw-Hill Education.
Your Course. Your Way.
MARKETING RESEARCH
MARKETINGRESEARCHHAMARKEDSFØRING,UNIVERSITY OF SOUTHERN DENMARKA CUSTOM PUBLICATION BY custom pub sample 1.qxp  17/07/07  13:40  Page 1
