BtoB Technology Marketing Thought Leadership Series Continu
Media Webinar by Arketi
Neumeier to highlight BtoB social media best practices, share industry case studies
10.16.2009 – High-tech business-to-business public relations and marketing firm
Arketi Group announced today its second complimentary webinar on BtoB social
media as part of its ongoing thought leadership series.
The webinar, led by Arketi Principal Mike Neumeier, APR, will focus on the topic of
social media for BtoB organizations. Titled “Social Media’s Role in the BtoB World,”
the free webinar will be Thursday, Oct. 22 from 2 p.m. to 3 p.m. Eastern.
During the webinar, Neumeier will examine social media’s role in the BtoB
marketing mix and highlight components of effective social media strategies. In
addition to showcasing several case studies of companies successfully leveraging
social media, he will share some results from the 2009 Arketi Web Watch Survey, an
analysis of BtoB journalists’ use of social media technologies.
“Many BtoB technology companies are seeking to incorporate social media into their
marketing mix for the coming year, but are unsure how to do so,” said Neumeier. “In
this webinar, we will look at what other BtoB technology companies have done and
discuss how an organization can start using social media in a strategic manner.”
Click here to register for this free webinar.
Arketi’s thought leadership series serves as a platform for BtoB technology PR and
marketing professionals to openly discuss the impact of industry trends, best
practices and more.
About Arketi Group
Arketi Group is a public relations (PR) and marketing firm that helps business-to-
business (B2B) technology organizations accelerate growth through intelligent
strategy, public relations, messaging, branding and demand generation.
Consistently recognized by BtoB magazine as one of the nation's “Top BtoB
Agencies,” Arketi’s core belief is that marketing generates revenue. Clients
benefiting from this approach