Internet as business space
Kirill Gotovtsev, general director
Project Marketing agency
Projects / companies:
There was a short period of time in the history of the Russian Internet when
everybody spoke about Internet marketing. Just then, the marketing agency “Project
Marketing” appeared. It was the first agency to receive a support of (or earn) one
million dollars – an unprecedented sum in terms of the Internet.
According to Gotovtsev, there are three types of people who turn to the Internet to do
business. The first type, are those whose businesses didn’t succeed and believe it is
easier to conduct business on the Internet. The second type, are people who worked
on the Internet from the very beginning. The third type, are people who were
successful in other fields of work and decided to try their strength on the Web.
Gotovtsev is among the latter.
Gotovtsev saw a commercial marketplace with no rivals and it seemed interesting to
him. He says that it is not for the money: the revenues are good but incomparably
smaller than in offline business.
In fact, Gotovtsev’s company works in two markets. On the one hand, it’s a unique
marketing agency. They generate marketing programs using Internet technologies for
large customers (HP, Canon etc.). On the other hand, they specialize in Intranet
technologies, providing customers with systems of distance training, solutions in
Internet banking etc. Now they cover the entire Internet market in Russia, including
marketing research, antirecessionary management, campaigns online and offline,
Is there anything interesting happening in the Russian Internet now, especially
in your field of work?
The perception of the Web as informational space is coming to an end, and little by
little the perception of it as a business space appears… It’s not worth spending tens of
thousands of dollars on your