FUDAN UNIVERSITY, SHANGHAI
Call for applications
DOING BUSINESS IN CHINA
10-14 August 2009
This one-week course gives the students a general overview of how factors such as culture,
history, political, legal and economic systems influence business operations in China. The course
focuses especially on foreign companies operating in China.
During the course, the students will be introduced to basic principals related to China’s political
economy; banking and foreign direct investments, human resource management and corporate
social responsibility in China; foreign trade legislation; differences between Eastern and Western
thinking as well as Chinese consumer behavior.
Students and assignments
The course content is designed for MA students, but promising BA can also be enrolled. Students
are expected to have a basic knowledge of marketing or international business or China studies.
The course includes 20 hours teaching (by two Nordic and several Chinese scholars); project
reports (app. 10-15 pages, 1½ line space) by students (individual or groups of two) and
supervision by the instructors.
The course is taught in English and students are required to participate actively. The class is
expected to have between 20 and 30 Nordic students.
The students can extent their stay in Shanghai to do fieldwork if needed.
The course is only open for students from Nordic Centre member universities (see
www.nordiccentre.org for details).
• Can Seng Ooi, Associate Professor, Asia Research Centre, Copenhagen Business
School (CBS), Copenhagen (www.cbs.dk/staff/canseng_ooi)
• Pia Polsa, Assistant Professor, Department of Marketing, HANKEN School of Economics,
ECTS and grading
The course is estimated to 3 ECTS and is graded according to the following percentages: Class
participation: 25%; Project presentation: 10%; Project report: 65%.