Targeted Market Segments Covered By Auto Rental News
DISTRIBUTION: 6 times per year + Annual Fact
Book and Technology Handbook
Editorial Focus: Feature stories address subjects as
diverse as fleet financing, risk management, employ-
ee recruitment and training, sales and marketing,
damage recovery, quality assurance, rental system
software, reservation systems, fleet management
and maintenance, and remarketing. Articles also
keep readers up-to-date on technological innovations
and shifting market conditions. Auto Rental News is a
valuable resource for managers within all segments
of the car rental industry—independents, franchises
and major corporate operations.
Market Size: Auto Rental News reaches an $18 bil-
lion car, truck and van rental industry comprised of
nearly 1.8 million cars and trucks in rental use today.
Recipients of Auto Rental News buy and place in serv-
ice an excess of 1,700,000 cars and trucks annually.
Market Scope: Auto Rental News recipients utilize
products and support services purchased centrally as well
as locally. It brings advertisers of these products and
services directly to the auto and truck rental markets.
Targeted Circulation: The owners and management
of corporate and franchise operated locations of major
car and truck rental companies, independent non-sys-
tem operators, luxury and exotic car rental compa-
nies, replacement vehicle operators (including inde-
pendent or dealer-affiliated) and major truck rental
systems, who all rent cars, trucks, and vans in the busi-
ness and leisure markets.
On airport and near airport car rental operations
Car and truck rental operations in local/replacement market
Truck rental operations (consumer and commercial)
Related businesses such as RV and motorcycle rental
CAR AND TRUCK RENTAL INDUSTRY*
Car/truck rental companies operating on
or near major airports
Local vehicle rental companies providing
car/van/truck rental services and
Corporate headquarters management