Convio and Event 360 Reveal Success Strategies
for Event Fundraising ROI
New Guide for Increasing Performance of Nonprofit Events Available at www.convio.com/rwr2010
March 04, 2010 01:40 PM Eastern Time
DALLAS--(EON: Enhanced Online News)--With the downturn in the economy, nonprofit executives and board
members are more focused than ever on ensuring a positive return on investment (ROI) for development programs.
Convio and Event 360, Inc., today released a guide designed to help nonprofit professionals better understand:
l the scope of the challenges they face when it comes to event fundraising;
l the importance of analytics; and
l strategies to deliver successful fundraising events.
The guide, introduced during a keynote session at the annual Run Walk Ride Council conference, provides insight
into key metrics and best practices that nonprofits can implement to increase fundraising growth and event
participation based on research and lessons learned from some of the nation’s most successful charity fundraising
The guide is available at: www.convio.com/rwr2010 or www.event360.com/resources.
Currently, event fundraisers are experiencing increased pressure to cut costs and produce events with leaner
budgets, yet in many cases provide for increased numbers of participants. When planned and executed with a
combination of best practices, strategies, and the appropriate tools, event fundraising can contribute to a nonprofit’s
bottom line. By measuring important data and using it strategically, organizations are finding ways to increase
efficiency and event success.
Nonprofit organizations interested in learning more about event fundraising strategies and best practices can
download the guide at: www.convio.com/rwr2010or www.event360.com/resources.
Convio is a leading provider of on-demand constituent engagement solutions that enable nonprofit organizations to
more effectively raise funds, advocate for change and cultivate relationships with donors, activists, volunt