EEA Launches Multiple Initiatives as More
Businesses Embrace Engagement
Enterprise Engagement Indicator and Enterprise Engagement Meter help companies link people,
performance and profitability
February 12, 2010 01:32 PM Eastern Time
NEW YORK--(EON: Enhanced Online News)--If the release of the feature-length movie “Up in the Air” or the
new CBS TV series “Undercover Boss” are any indication, the era of Enterprise Engagement has arrived.
Engagement, the initiative to achieve long-term financial results by aligning employees, customers, salespersons and
all audiences inside and outside of an organization, has proven to be critical to business success.
The Enterprise Engagement Alliance/EEA (EnterpriseEngagement.org), a coalition of companies, associations,
educators and media firms dedicated to the pursuit and promotion of engagement, today announced two key
initiatives to help companies understand, analyze, implement and measure engagement within their organizations.
TheEnterprise Engagement Indicator
The Enterprise Engagement Indicator (EEI), developed by EEA Chairman Allan Schweyer with assistance from
Rodger Stotz of Delta Qi Consulting and Tom Lacki of Peppers & Rogers Group, is an online survey tool that is
used to quickly determine whether an organization can benefit from a more formal engagement strategy. The results
pinpoint where and how an engagement strategy would be most effectively applied – from consumer and channel
marketing to sales, customer service, operations and/or administration.
Users distribute a link to the survey via e-mail to key managers across an organization, set a cut-off date, and within
three business days they receive a confidential report with top-line recommendations. The EEI is offered to
corporate supporters and sponsors of EEA at no cost, and is available at $349 per use to non-affiliates. The survey
takes under 15 minutes to complete, and all data are confidential. Go to
http://www.EnterpriseEngagement.org/indicator to view the EEI survey and