Quality of a product is ultimately defined by customers based on the conformance and performance of the product. Attainment of quality requires the performance of a wide variety of identifiable activities. The introduction of modern technology, highly skilled employees and other activities alone do not determine quality unless there is customers’ involvements in the specification of quality determinants. This paper explained the importance of business relationships and customer involvements on the determination of quality fish products in export markets. Dr. Le Nguyen Doan Khoi "Analysis of the Determinants of Fish Quality in Export Markets" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-5 | Issue-5 , August 2021, URL: https://www.ijtsrd.com/papers/ijtsrd43928.pdf Paper URL: https://www.ijtsrd.com/economics/market-economy/43928/analysis-of-the-determinants-of-fish-quality-in-export-markets/dr-le-nguyen-doan-khoi
International Journal of Trend in Scientific Research and Development (IJTSRD)
Volume 5 Issue 5, July-August 2021 Available Online: www.ijtsrd.com e-ISSN: 2456 – 6470
@ IJTSRD | Unique Paper ID – IJTSRD43928 | Volume – 5 | Issue – 5 | Jul-Aug 2021
Page 809
Analysis of the Determinants of Fish Quality in Export Markets
Dr. Le Nguyen Doan Khoi
Associate Professor, Department of Scientific Research Affairs, Can Tho University, Can Tho, Vietnam
ABSTRACT
Quality of a product is ultimately defined by customers based on the
conformance and performance of the product. Attainment of quality
requires the performance of a wide variety of identifiable activities.
The introduction of modern technology, highly skilled employees and
other activities alone do not determine quality unless there is
customers’ involvements in the specification of quality determinants.
This paper explained the importance of business relationships and
customer involvements on the determination of quality fish products
in export markets.
KEYWORDS: fish quality, export market, quality determinants
How to cite this paper: Dr. Le Nguyen
Doan Khoi
"Analysis
of
the
Determinants
of
Fish Quality
in
Export
Markets"
Published
in
International Journal
of
Trend
in
Scientific Research
and Development
(ijtsrd), ISSN: 2456-6470, Volume-5 |
Issue-5, August 2021, pp.809-812, URL:
www.ijtsrd.com/papers/ijtsrd43928.pdf
Copyright © 2021 by author (s) and
International Journal of Trend in
Scientific Research and Development
Journal. This is an
Open Access article
distributed under the
terms of
the Creative Commons
Attribution License (CC BY 4.0)
(http://creativecommons.org/licenses/by/4.0)
1. INTRODUCTION
There is no short and precise definition of quality.
Kotler (1996) defined quality as the totality of
features and characteristics of a product or service
that bears on its ability to satisfy stated needs. Juran
(1993) also defined quality as conformance to
r