<p>INTRODUCTION..............................................4
COLLECTING THE CONTENT ........................5
LINKEDIN..................................................................5
GROUPS.............................................................5
CONTACTS........................................................6
UPDATE (DISCUSSION THREAD) .....................6
MARKETING RESOURCE LIBRARY ...................6
PRESENTING THE CONTENT.........................7
POSTING THE CONTENT ...............................8
TRACKING THE ENGAGEMENT ....................9
ANALYTICS ...............................................................9
LEAD SCORING.................................................9
PROMOTING THE CONTENT ......................11
LINKEDIN................................................................11
MARKETING RESOURCE LIBRARY.................11
MARKETING GROUPS ....................................11
PRIVATE MESSAGES........................................11
COMPANY PAGE.............................................12
PUBLICATIONS................................................12
EMAIL NOTICES.....................................................13
LIST.LY...............................................................13
SLIDESHARE FEATURE ..........................................14
REPURPOSING THE CONTENT....................15
YOUTUBE................................................................16
MULTI-TOUCH MARKETING.................................17
SUMMARY......................................................18
ENCOURAGING STATS.........................................18
STUMBLING BLOCKS............................................18
MEASURING SUCCESS .........................................18
ABOUT SPIDER TRAINERS....................................18
CONTENTS
PAGE 2
©2013 SPIDER TRAINERS
YOU SHOULD READ
THIS ARTICLE IF YOU:
Are looking for ways to use LinkedIn for your B2B
marketing efforts
Are looking for unique ideas for inbound-content
marketing
Would like to learn how to repurpose