Content Marketing More Effective Than
Video Shares Revealing Content Marketing Statistics
August 11, 2010 03:11 PM Eastern Daylight Time
PHOENIX--(EON: Enhanced Online News)--A recent video produced by McMurry, one of the largest marketing
communications companies in the U.S., shares reasons content marketing is more effective than traditional
advertising for brands wishing to connect with target audiences.
Content sharing is now the No. 1 activity on the Internet, so it’s no surprise that content marketing is the new
epicenter of marketing and that brands are looking to create all sorts.
With stats like, “80 percent of TV ads don’t generate a positive ROI” and “86 percent of viewers don’t trust
traditional advertising any longer,” the McMurry video showcases reasons content marketing is growing in
Today, an all-time high of 32 percent of marketing budgets are dedicated to content marketing, a statistic best
explained by the fact that 78 percent of marketers think content marketing is more effective than traditional
Content marketing comes to life for brands in all sorts of private label forms: custom magazines, newsletters, videos
and e-mail publications; proprietary interactive tools, online content and research; social media, microsites, websites,
public relations and live and virtual events; and branded music, mobile apps, books and films.
Watch the video here.
McMurry, one of the largest independent marketing communications companies in the U.S., offers best-in-class
content marketing, interactive and video production services to clients including The Ritz-Carlton Hotel Co., CBS,
Aon, Deloitte, HP, Verizon, UPS, Thomson Reuters and Amtrak, as well as resources to thousands of corporate
Katie Haney, 602-395-5850