04 June 2007
ACTA ATLAS AWARDS: THE ‘OSCARS’ OF THE INDUSTRY!
First-ever annual awards ceremony recognizes industry leaders across Canada; five
ATLAS awards presented to deserving winners
Travel Personality of the Year, Phillippe Sureau, Transat; Allied Member of the Year, WestJet, accepted by Mike Miguel; Travel
Agency of the Year winner, Voyages Incursion, accepted by Jean-Pierre Caron; Travel Professional of the Year Norm Payne;
Ches Chard Award winner, AIR MILES Reward Program, accepted by Edward Bennington
On Saturday June 2, 2007, at the Delta Chelsea Hotel in downtown Toronto, ACTA held their
first annual ATLAS Awards, in addition to celebrating their 30th anniversary this year.
According to Christiane Théberge, ACTA CEO and President, the
ATLAS Awards help “recognize agents, agencies and partners who
go beyond the call of duty to excel at what they do and contribute in
this way, to impose a quality image in our industry.”
That evening, the Travel Professional of the Year, Travel Agency of
the Year, the Ches Chard Award, Allied Member of the Year, and
Travel Personality of the Year were crowned.
The inaugural awards ceremony – which will be held annually in
different Canadian cities in future – began with an address from
Jean Collette, the ACTA Chair. Collette discussed the development
of the still-young travel industry, using an interesting analogy. He talked about the
development of the travel industry in terms of a child growing up.
“In the 1950s, people would dress up and
enjoy the glamour of flying. Travel agents
were in demand and they were like babies
– they were cute, everyone loved them,
and everyone wanted them.”
Today, “for everyone everywhere, the
world is our playground. The travel industry
and travel agents are like young adults,
who have to share the world with others,”
said Collette, referring to consumer-based
distribution channels that compete with