Business Administration (BADM)
Assurance of Learning Program Plan
“Assessment enables educators to examine whether the curriculum makes sense in its entirety and whether students, as a
result of all their experiences, have the knowledge, skills, and values that graduates should possess.” Palomba and Banta,
Assessment Essentials, 1999, p. 7
“These [learning] goals will state broad educational expectations for each degree program. These goals specify the
intellectual and behavioral competencies a program is intended to instill. In defining goals, the faculty members clarify
how they intend for graduates to be different as a result of their completion of the program.” AACSB International:
Eligibility Procedures and Standards for Business Accreditation adopted 4/25/03, revised 1/1/04, p. 61
The College of Business (COB) has developed an assurance of learning program for its BADM program that is a
systematic effort to:
• Establish a set of programmatic learning goals.
• Assess program learning goals primarily through course-embedded and direct measures.
• Monitor and refine the curriculum to ensure consistency with program goals.
• Enhance student learning.
The assurance of learning program will assess the degree to which the BADM program is producing students with
knowledge, skills and values that are consistent with our learning goals, and then use this information for programmatic
enhancements. The unit of analysis for the assurance of learning program is the BADM core curriculum, not individual
students, nor faculty.
The assurance of learning program is consistent with the standards established by the AACSB, WASC, and the national
movement for greater degrees of accountability in higher education. The COB believes it is extremely important that the
assurance of learning program be meaningful, manageable, flexible, and sustainable (WASC/AAHE Assuring
Improvement in Student Learning Conference, Glendale, CA, 10/10/04).
The following provides an overvi