Ruth Hunt Candy Company Maintains a Perfect Blend
of Tradition and Technology
Mt. Sterling, KY- Ruth Hunt Candy Company in Montgomery County is
synonymous with Kentucky tradition. The company has been making home-made
confections since 1921. According to General Manager Tobby Moore, “The equipment
and candy are still the same.” While the company is unwavering in the preparation of
the candy, the marketing and sales of the famous candies has taken a technological
approach to supplying Ruth Hunt candy lovers.
“Over the years, people have moved in and out of the area, and the website allows
them to be reunited with the Ruth Hunt,” Moore said. Although Ruth Hunt maintains a
storefront in Lexington, Kentucky and continues phone and mail order sales, the
company has been marketing and distributing confections on the Internet since 1998.
Internet sales make up twenty-five percent of the company’s mail order sales at present,
with substantial increases projected in the year ahead.
While the Internet has allowed life-long customers to take a trip down “memory
lane,” the company continues to see a surge in new customers as a result of the website.
Each year, Ruth Hunt Candy supplies beloved treats, such as cream candy, bourbon
balls, and ever popular Blue Mondays, to a growing customer base.
The company website allows visitors to view all available candy products,
including specialty tins and baskets. The order is registered on the website before
being processed in the office. Credit card purchases are then managed by employees
with DSL Internet technology.
However, sales are not the only way Ruth Hunt Candy Company uses broadband
capabilities. Ruth Hunt Candy Company uses technology and broadband Internet
capabilities in all facets of the candy business, except the candy-making.
“Technology has allowed us to mainstream operations and save money,” Moore
said. The word-of-mouth of yesteryear is being replaced by the creative, technological
marketing of today.