Tips for Developing a Company Brochure
The only way you can get a new customer is to find ways to get that customer interested in your company. Great products and services are wonderful
things, but if the customers out there don't know they exist, then it's a lot like that proverbial tree falling in the woods. That's why having a great
company brochure is a key element to bringing awareness of your company, its goods and services to those customers.
But simply putting a brochure on the table at a trade show doesn't mean a customer is going to pick it up and put it in their bag. That brochure has to
reach out and say "take me!" and simply putting them in a holder that says "Take One" isn't always going to be enough incentive for someone to do so.
The brochure has to stand out. It has to be impactful enough that someone walking by that may only have a marginal interest in your product will want
to detour to your booth long enough to get that connection.
Using color and graphics to catch people's eyes is certainly one aspect of a great brochure. Making sure those splotches of color or pictures are
impactful enough to grab attention is an important aspect that has to be paid attention to. However, there's a lot more to a powerful presentation than
simply having a great graphic or eye-catching color scheme.
Make sure you put quality information about your products or services inside the brochure. The â€˜flash factor' may make someone pick it up, but that
information is what will cause them to keep it, and to use it to connect with your company. But don't try to deluge the customer with every single aspect
of your company or product, unless the brochure is designed to highlight only that aspect. Too much information, especially within the confines of a
tri-fold brochure will cause the customer to put it down, unfinished.
Another important aspect of a good brochure is to make sure your company information is easily attainable. Putting contact information in two or more
notable locations will give the client multiple