The following document is an example of a business plan. The plan is provided as a guide only. The
plan which you create will require information specific to your industry and your company and should
be based on real market information and your best-estimate projections.
GENERICO, INC.
DECEMBER 1997
Control Copy Number _______________
Issued to: ______________________________
The Generico, Inc. Business Plan is confidential and contains proprietary information including trade
secrets of Generico, Inc. Neither the Plan nor any of the information contained in the Plan may be
reproduced or disclosed to any person under any circumstances without express written permission of
Generico, Inc.
Generico, Inc.
An Example of a Complete Business Plan
Executive Summary..............................................................................
1
The Company........................................................................................
4
The Market.............................................................................................
5
q
Industry Trends..............................................................................
6
q Market Segments............................................................................
8
q The Competition.............................................................................
9
q The Customers................................................................................
14
Marketing and Sales.............................................................................
15
q Marketing Strategy........................................................................
15
q Sales Plan........................................................................................
16
Products.................................................................................................
17
q Automaton 10.................................................................................
17
q Future Products...................................................................