ASTD Presents its Lifetime Achievement Award in Workplace Learning and
Performance Award to Bob Eichinger and Mike Lombardo
Award recognizes individuals for a body of work that has had significant impact on the field of
workplace learning and performance
Chicago, IL (Vocus) May 18, 2010 -- The American Society for Training & Development (ASTD) presented Bob
Eichinger and Mike Lombardo with its Lifetime Achievement in Workplace Learning and Performance Award on
May 17 at the ASTD 2010 International Conference & Exposition held here. This ASTD award recognizes
individuals for a body of work that has had significant impact on the field of workplace learning and performance.
Eichinger and Lombardo are recognized for creating some of the seminal works in the workplace learning and
performance profession, including FYI: For Your Improvement and Eight-Eight Assignments for Development in
Place. Their collaboration with Morgan McCall at the Center for Creative Leadership (CCL) led to one of the
foundational concepts of human resource development: the 70/20/10 learning model, which postulates that 70
percent of learning and development takes place from real-life and on-the-job experiences, tasks and problem
solving; 20 percent comes from other people through informal or formal feedback, mentoring, or coaching; and
10 percent comes from formal training.
A fortuitous course taught in 1991 at CCL put them on the map. CCL gave the two men permission to release a
competency tool they developed and they formed Lominger, Inc. the same day. The tool, called the Career
Architect, has since generated more than $100 million in sales.
Eichinger and Lombardo continued their partnership and devoted themselves to producing research-based and
experience-tested tools and materials that would be useful to the workplace learning profession. “We were always
very interested in how people solve real-world problems, and how effective people differ from average
performers,” says Lombardo. Eichinger notes the pair has noticed a “sig