Businesses Must Improve Online Service to Take Advantage of the 'Outside of
Small businesses need to improve their online facilities if they are to capitalise on the growing
number of people shopping outside of office hours, Constructaquote.com has said. The statement
follows research demonstrating that online enquiries outside of office hours have grown
substantially since last year.
Cardiff, Wales (PRWeb UK) November 1, 2009 -- Small businesses need to improve their online facilities if they
are to capitalise on the growing number of people shopping outside of office hours, Constructaquote.com has said.
Constructaquote.com, a provider of business insurance for small and medium-sized businesses, found that a
massive 43% of its online queries were received outside the hours of 9am-5pm last month. This represents a
significant increase of 8% when compared to September 2008.
The figures highlight the importance of firms having effective online systems in place to handle the customer's
demands when staff members aren't readily available. Part of this is ensuring that they have a website that is
informative and easy to engage with.
Lyndon Wood, Chairman of Constructaquote.com, commented:
"Do not assume that the customer understands how to use the website and has knowledge of your industry. Use
clear, concise links to correctly labelled pages and make help buttons available as often as possible."
The results also demonstrate the need for websites to have intelligent functionality in place to convert enquiries
online. The online sector has seen substantial growth in recent years, and encouraging customers to transact
online could help thousands of small businesses find their footing during the economic downturn.
Mandeep Kaler, who is in charge of online operations at Constructaquote.com, stated:
"Our research shows that a lot of small businesses do not stop working when they get home. In view of these
findings, we recognise that it is essential that we are able to supply our product