SLEEP TO YOUR HEATH WITH PERFECT DAY
Hoffman Estates, Ill. – Jan. 28, 2008 – Today’s consumers are growing increasingly health-conscious,
seeking visible benefits to their health and well being in everything from the foods they eat to the clothes
they wear. It’s widely accepted that better sleep leads to better health, yet between 50 and 70 million
Americans suffer from sleeping problems
and it’s costing them. Health experts estimate the annual
healthcare bill attributed to sleep problems is at least $16 billion.
Considering that people spend roughly
a third of their lives in bed, one place they should also be looking is in their mattress.
In 2005, Serta launched its high end Perfect Day mattress collection, designed to give today’s busy and
health-conscious consumers the quality of sleep they need to feel their best all day, every day. Now,
Serta is unveiling its new and improved 2008 Perfect Day collection with more advanced – and creative-
technologies to address today’s most common sleep and health complaints.
“Here at Serta, we believe one of the best things people can do for better health is to get better sleep,”
said Bob Sherman, president of Serta. “For the Perfect Day collection, it is the consumer who is driving
the technology. We listened to their biggest sleep concerns and hit the drawing board. It wasn’t enough to
create a sleeping solution for a better night’s rest; it has to help them feel refreshed and feel better all day
Designed with health in mind, the new Perfect Day collection harnesses the latest technology in the
industry to tackle today’s most common triggers of sleeping problems that plague people everywhere –
from tossing and turning, to the right level of heat, to feeling refreshed the next day.
Tossing and turning. The new Perfect Day line is the only mattress in the market that uses Serta’s
exclusive FreeFlex® innerspring system. FreeFlex is an ergonomic “coil within a coil” innersp