Dragon’s Den Taps Toronto’s UseMyServices for Upcoming Show
Toronto-based entrepreneurs, Joseph Iuso and Brian Crozier, have been selected to appear in an
upcoming episode of the hit CBC show, Dragon’s Den. The duo will get a “once in a lifetime”
chance to pitch their company, UseMyServices, and it's proprietary online payment solution to the
panel of multi-millionaire entrepreneur "Dragons."
Toronto, Canada, February 26, 2010 --(PR.com)-- Toronto-based entrepreneurs, Joseph Iuso and Brian
Crozier, have been selected to appear in an upcoming episode of the hit CBC show, Dragon's Den.
The duo will get a “once in a lifetime” chance to pitch their company, UseMyServices, to the “Dragons,”
a panel of savvy, multi-millionaire, Canadian entrepreneurs, in the hope that they will be intrigued
enough to invest their time and, more importantly, their money, in the company.
The company's appearance on Dragon's Den is unusual in that it represents quite a departure from the
usual presentation. Typically, ventures chosen for a Dragon's Den appearance are little more than a dream
in search of funding. UseMyServices, on the other hand, is a 7 year old company with a proprietary
technology that lets consumers use their online bank account to shop online, without exposing any
financial details to anyone.
“We were surprised to be accepted, since we don't really fit their usual profile,” said UseMyServices
CEO, Joseph Iuso. “They normally only look at start-ups rather than an expansion situation. But, our
technology is really the 'next generation' for global payments, so I think they found us interesting even if
we are already established.”
The show was actually filmed in late 2009, and the pair cannot reveal the outcome of their 'pitch', but
both agreed that it was a great experience.
“The Dragons are such an accomplished group of entrepreneurs,” commented Crozier, who heads up the
company's business development efforts. “It's amazing that they can even find time in their schedules to
do something like this - but it really is suc