DOMAIN NAME REGISTRATION 12/08
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E-BUSINESS
Domain Name
Registration
For more information, contact:
The Business Link
Edmonton:
100 – 10237 104 Street NW
Edmonton, Alberta T5J 1B1
Calgary:
250 – 639 5 Avenue SW
Calgary, Alberta T2P 0M9
Tel.:
1 800 272-9675
Fax:
780 422-0055 (Edmonton)
403 221-7817 (Calgary)
E-mail: buslink@canadabusiness.ca
Website: www.CanadaBusiness.ca/alberta
DOMAIN NAME REGISTRATION 12/08
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DOMAIN NAME REGISTRATION 12/08
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Domain Name Registration Explained
How important is your domain name? If you are promoting or selling online it is extremely
important. Not only is it your company's brand name, but it's also your address in
cyberspace. Once you've selected what that name will be, you must register it with one
of the hundreds of registrars. This is not the easiest task due to the fact that your first
choice may already be taken. Here are some tips on how to come up with an effective
domain name and how to go about registering it.
Step 1: List all the words that relate to your business idea
List all words relating to your business’ category, products, services, core audiences, and
key differentiating factors. The longer this list, the better. Your goal is to brainstorm a
business name that is striking and memorable.
Step 2: Brainstorm business name word combinations.
Chances are that each of these keywords has already been taken separately. Now you
can utilize the list previously made and begin to form two-word combinations. Ideally,
you'll come up with a business name that makes you stand out from the crowd. While
you're not quite at the stage of selecting a domain name, the characteristics of a good
domain name are as follows:
•
Short
• Memorable
•
Not easily confused with others
•
Hard to misspell
•
Relates to your core business
•
Sounds solid to your target audience
Useful tools are also availabl