Ineffective and poor entrepreneurial orientation seems to adversely affect performance of small and medium scale enterprises SMEs in Nigeria. Thus, the study was designed to examine relationship that exists between entrepreneurial orientation and performance of SMEs in South Eastern Nigeria. The study adopted a survey research design. The target population of the study comprised of 35,535 SMEs in South East Nigeria with a sample of 396 respondents, arrived at using Taro Yamane Formula. Data was collected using structured questionnaire and analyzed using, frequency, percentage and mean. Pearson Product Moment Correlation Coefficient was used to test the hypotheses at 5 level of significance. Results indicated that there exist a strong positive relationship between strategic orientation and market expansion of SMEs r=0.76, p value 0.05 and that there exist a strong positive relationship between market orientation and market sustainability of SMEs business activities r=0.83, p value 0.05 The study concluded that entrepreneurial orientation has positive impact on the performance of SMEs in South East Nigeria and recommended among others that SMEs need to embrace entrepreneurial orientation, strategic orientation and market orientation, to improve business performance. Chinedu Cosmas Onyemesi | Michael Augustine Ikon "Entrepreneurial Orientation and Performance of Small and Medium Scale Enterprises (SMES) in South-Eastern Nigeria" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-5 | Issue-5 , August 2021, URL: https://www.ijtsrd.com/papers/ijtsrd43904.pdf Paper URL: https://www.ijtsrd.com/management/business-economics/43904/entrepreneurial-orientation-and-performance-of-small-and-medium-scale-enterprises-smes-in-southeastern-nigeria/chinedu-cosmas-onyemesi
International Journal of Trend in Scientific Research and Development (IJTSRD)
Volume 5 Issue 5, July-August 2021 Available Online: www.ijtsrd.com e-ISSN: 2456 – 6470
@ IJTSRD | Unique Paper ID – IJTSRD43904 | Volume – 5 | Issue – 5 | Jul-Aug 2021
Page 638
Entrepreneurial Orientation and Performance of Small and
Medium Scale Enterprises (SMES) in South-Eastern Nigeria
Chinedu Cosmas Onyemesi, Michael Augustine Ikon
Department of Business Administration, Faculty of Management Sciences,
Nnamdi Azikiwe University, Awka, Anambra State, Nigeria
ABSTRACT
Ineffective and poor entrepreneurial orientation seems to adversely
affect performance of small and medium scale enterprises (SMEs) in
Nigeria. Thus, the study was designed to examine relationship that
exists between entrepreneurial orientation and performance of SMEs
in South-Eastern Nigeria. The study adopted a survey research
design. The target population of the study comprised of 35,535 SMEs
in South East Nigeria with a sample of 396 respondents, arrived at
using Taro Yamane Formula. Data was collected using structured
questionnaire and analyzed using, frequency, percentage and mean.
Pearson Product Moment Correlation Coefficient was used to test the
hypotheses at 5% level of significance. Results indicated that there
exist a strong positive relationship between strategic orientation and
market expansion of SMEs (r=0.76, p-value < 0.05) and that there
exist a strong positive relationship between market orientation and
market sustainability of SMEs business activities (r=0.83, p-value <
0.05) The study concluded that entrepreneurial orientation has
positive impact on the performance of SMEs in South East Nigeria
and recommended among others that SMEs need to embrace
entrepreneurial orientation, strategic orientation and market
orientation, to improve business performance.
KEYWORDS: Entrepreneurial Orientation, Strategic Orientation,
Market Orientation, Performance, Market Expansion, Market
Sustainability and SMEs