Techcelerate Workshop 1 - Idea to Product Launch

Slides for Workshop 1 to be held on 30th May 2019 at Barclays Eagle Labs to Techcelerate Members.

About Techcelerate Ventures

Tech Investment and Growth Advisory for Series A in the UK, operating in £150k to £5m investment market, working with #SaaS #FinTech #HealthTech #MarketPlaces and #PropTech companies.

Series Product Pre Series GROWTH fit Follow Idea SEED

Slides for Workshop 1 to be held on 30th May 2019 at Barclays Eagle Labs to Techcelerate Members.

About Techcelerate Ventures

Tech Investment and Growth Advisory for Series A in the UK, operating in £150k to £5m investment market, working with #SaaS #FinTech #HealthTech #MarketPlaces and #PropTech companies.

Series Product Pre Series GROWTH fit Follow Idea SEED

Workshop 1 - Idea to Product Launch
2019 May 30
Manoj Ranaweera
https://techcelerate.ventures
SEED
GROWTH
ACQUISITIONS
ACQUIRED
IPO
01
02
03
04
05
Seed
Family, Friends & Fools (FFF)
Accelerator
Pre-Seed
Seed
Seed Follow On
Growth
Pre-Series A
Series A
Series A Follow On
Pre-Series B
Series B
Series B Follow On
Pre-Series C
Acquisitions
Series C
Series C Follow On
Pre-Series D
Series D
Series D Follow On
Acquired
IPO
Pre-IPO
IPO
Share Placings
01
02
03
04
05
Seed
Family, Friends & Fools (FFF)
Accelerator
Pre-Seed
Seed
Seed Follow On
Growth
Pre-Series A
Series A
Series A Follow On
Pre-Series B
Series B
Series B Follow On
Pre-Series C
Acquisition
Series C
Series C Follow On
Pre-Series D
Series D
Series D Follow On
Acquired
IPO
Pre-IPO
IPO
Share Placings
01
02
03
04
05
  
Early Stages
ARR gone past 1m with 
MRR above 100k
Growth 
Stage (start)
Growth
P/S fit
MVP
Idea
P/M fit
Product has early 
users/customers and 
exploring early customer 
acquisition channels
Problem/ 
Solution Fit
Product being built or 
launched recently
Minimum Viable 
Product (MVP)
Validating the idea
(prototyping)
Idea Stage
Product has paying 
customers with growing 
MRR
Product / 
Market Fit
  
Growth Stages
Liquidity ensured with 
better access to capital for 
growth and acquisitions
IPO
5
3
2
1
4
M&A injecting step changes 
in growth
Acquisitions
Increasing number of 
products targeting multiple 
adjacent sectors
Markets
Presence  in major markets 
served
Geographical
Founder/Senior 
Management Skills 
exhausted. Exit before 
growth stagnation
Trade Sale
  
Very Early Stages
P/S fit
M(R)UP
M(S)UP
Idea
MSP
Problem/ 
Solution Fit
Minimum (Stable) 
Useable Product
Validate the idea has legs.
Is this solving an itch?
Is this a market opportunistic venture?
Is this "me too but better"?
Idea & 
Research 
Stage
Minimum Salable 
Product
Minimum (Repeatable) 
Usable Product
Product has early 
users/customers and 
exploring early customer 
acquisition channels
Minimum Viable Product
Customer Journey + Transactions + Tech Stack stability + Functionality
Idea to Traction
01
02
03
04
05
06
Growing user base with 
conversions
Problem/Solution Fit
MVP
Idea
ARR > 1m
MRR > 100k
Growth Stage 1
ARR > 5m
MRR > 500k
Growth Stage 2
Users cannot live without
Growing customer base 
Product/Market Fit
Development
Resources
Continuous refinement 
based on early feedback
Growth metrics 
Growth channels 
Experimenting 
traction models
Product
Capital adequacy
Admin (everything else)
Traction (sales)
20%
30%
10%
40%
Build Stuff and Sell Stuff
1
3
5
7
2
4
6
8
Opportunity
Strategy
Positioning
Product
Roadmap
Development
Maintenance
Marketing
Channels
CAC
Sales
Metrics
Operations
Process
Optimisation
Support
Retention 
Finance
Capital adequacy
Capital efficiency
Unit economies
HR
Team
9
Legal
Governance
Risk mitigation
IP
9 Axis: Think Big - Start Small
Focusing on the right things that matter at the stage you are in
1.Opportunity
2. Product
3. Marketing
4. Sales
5. Operations
6. Customer Service
7. Finance
8. HR
9. Legal
Idea
MVP
P/S Fit
P/M Fit
Make the depth of your understanding of the PROBLEM, a differentiator.
Tech Companies
 Monthly Reviews
 Strategy & Positioning
 Fundraising and M&A
 Product development
 Customer development
 Operations management
 Product development
 Amila (RedLabs, VoiceIQ)
 Mahen (RedLabs)
 Joan - Growth marketing
 Ian - Sales development
 Stewart - Channel development
 David - part time CFO
 Michael - Accountancy (Crowe)
 Chris - Accountancy (SQK)
 Will - Legal (Brabners)