VENTURE CATERING
BUSINESS PLAN
April 5, 2004
Contact: Robert Madison
Executive Director
Project Reach Youth, Inc.
199 14th Street
Brooklyn, NY 11215
Telephone (718) 768-0778
FAX (718) 768-1419
Website: www.pry.org
E-mail: rmadison@pry.org
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Table of Contents
I.
Executive Summary.....................................................................................................2
II.
Description of the Business .........................................................................................4
III.
Industry and Market Analysis................................................................................. 10
IV.
Marketing Plan ......................................................................................................... 18
V.
Management Plan ..................................................................................................... 22
VI.
Operations Plan ........................................................................................................ 27
VII. Financial Plan............................................................................................................ 32
VIII. Risk Assessment and Contingency Plan ................................................................. 38
IX.
Supporting Documents
• Start-Up Costs
• Marketing Budget
• Balance Sheets
• Business Manager Job Description
• Business Manager Resume (Pete Solomita)
• Business Development Manager Job Description
• Business Development Manager Resume (Liz Schnee)
• Venture Catering Board of Director Resumes
o John D. Fowler
o Michael Ayoub
o Irene LoRe
o Barbara McTiernan
o Grace Wilner
• Focus Group Questions
• Sample Menus
• Customer Satisfaction Surveys
• Market Survey Results
PAGE 2 OF 39
I. Executive Summary
Venture Catering, LLC., a wholly owned subsidiary of Project Reach Youth, Inc. (PRY), employs
at-risk youth in a catering business, where they ga