PROFILE MAY 2001
Tourists’ opinions on Hong Kong Disneyland
A t the “Preparing for Hong Kong Disneyland” Conference organised by the HKSAR Government’s Tourism Commission held in
February, Dr John Ap, Associate Professor of the Department of Hotel and Tourism Management, presented the
results of a survey which identified the general perceptions of tourists towards Hong Kong Disneyland.
Dr Kevin Wong is also a key member of the research team.
The results released were obtained from 590 tourists who were departing from the Hong Kong International airport during October and
November last year. Tourists from the Chinese Mainland, Taiwan, Southeast Asia and Australia — who would be regarded as target
markets of Hong Kong Disneyland — were surveyed. A non-random sample was used for the survey because it was not practical to
obtain a random sample. Therefore, the findings cannot be generalised to all tourists. Despite this limitation, the survey provides some
valuable information and insights about tourists’ opinions towards Hong Kong Disneyland.
In commenting upon the results, the researchers observed a good degree of support for the project among the tourists who were
surveyed. “This level of support is comparable to those found in a previous survey conducted among Hong Kong residents, during which
75% of the respondents indicated they would support the development of Hong Kong Disneyland.”
Results of the survey indicated that:
✤ The majority of respondents (77%) considered Hong Kong to be an attractive destination.
First time visitors (84%) and those visiting for vacation purposes (80%) gave higher ratings
than repeat visitors (75%) and business visitors (72%).
✤ Nearly three quarters of respondents (72%) were aware of the Hong Kong Disneyland project.
✤ Ninety-three percent (93%) of respondents considered that Hong Kong Disneyland would
increase Hong Kong’s attractiveness as a tourist destination.
✤ Eighty-two percent (82%) of respondents indicated after the opening of Ho