Do not be quick to offer big discounts to secure a web design job
The web site design industry is one of the most competitive around. Try to advertise for web design services and you are up against a host of
competitive suppliers, one cheaper than the other. Makes you wonder how they do it sometimes. If you are determined to have a crack at the web site
design business, you have more than likely been tempted to cut prices by offering big discounts and cut corners to get some orders. Experience will
show though that offering big discounts and cutting prices is not the way forward to setting up a viable and sustainable web site design business. More
important, it is not even necessary to cut prices to grow your web site design business.
Why not just cut prices and grab the business? You cannot have everything in this world. If you offer big discounts something must go in order to
sustain the business and this does not sound like a sound business strategy, neither for your business nor for your customers. If you are cutting prices,
more than likely you are compromising the quality of the web sites or the service your web site design customers should receive for their money. Even
if you have a sound business model and you are able to cut cost through, for instance, outsourcing abroad it is unlikely that you will be able to offer
cheap web site design services. Yet some people seem to do it.
There are dangers in offering big discounts on web site design work from the outset. First, the quality and service levels will probably suffer as we
have mentioned above. Second, you are not generating enough revenue to invest into development, research, training in new web site design
techniques. It is difficult to grow a web site design business without investing, much of which could come from a decent revenue from decent products
and services. Third, you could be losing web site design customers who themselves avoid buying cheap stuff and would prefer to go for the more
expensive product with a perception of higher quality and