FOR IMMEDIATE RELEASE
October 24. 2008
Edmonton’s technology community:
using social media to raise awareness
Edmonton, AB—Edmontonians magazine is partnering with FusedLogic to raise the profile of
the Edmonton technology community and its companies and prove how effective use of social
media can positively impact businesses.
Edmontonians, a monthly business publication serving the Capital Region, recently kicked off its
Visionaries—Insight, Innovation, Ingenuity project with the goal of increasing awareness of
advancements in the research, the technology and life sciences sectors. It is sponsored by the
Edmonton Economic Development Corporation (EEDC) and the Northern Alberta Institute of
“Edmonton has a vibrant, thriving technology community that really flies under the radar,” said
Sharon MacLean, Edmontonians publisher.
“We felt that partnering with an experienced social media strategy company like FusedLogic
would be a great way to increase the awareness of Edmonton technology and life sciences
businesses using cutting edge social media tools and strategy.”
Awareness of social media in the business world is growing, but using it effectively isn’t so
obvious, which is why Edmontonians decided to team up with FusedLogic.
“In this two-month pilot project our plan is to use a variety of social media tools in unique
ways,” said Walter Schwabe, chief evolution officer of FusedLogic.
“Using our three-step process of research, strategy and implementation, I’m confident we’ll be
successful in developing a social media strategy to increase the profile of the Greater Edmonton
tech community in Alberta and abroad.”
In addition to the social media strategy component of the Visionaries project, Edmontonians
publishes profiles and briefs showcasing local innovators, their discoveries and their products.
Schwabe’s column on social media appears monthly.
“Edmonton has an amazing variety of successful technology companies that get no attention and