EARTH MAMA ANGEL BABY RECOMMENDED BY ORGANIC CO
ASSOCIATION AS “HONEST ORGANIC BRAND”
As organic labeling regulations are finally enforced, Earth Mama Angel Baby is r
honest labeling practices.
11.09.2009 – Clackamas, OR – In a milestone victory today for both consumers and
the organic industry, the National Organic Standards Board (NOSB) voted for the
USDA National Organic Program (NOP) to enforce the law for organic personal care
products, just as they do currently for organic food. Therefore, lotions, shampoos
and other body care products that are not certified to the USDA NOP standard will
have to drop organic claims from their labels.
“Currently, parents are bombarded with false organic claims as they shop for
personal care products,” said Melinda Olson, founder and CEO of Earth Mama Angel
Baby. “The NOSB’s decision reinforces what Earth Mama Angel Baby and other
honest organic companies have been doing all along.” The USDA will now Urequire
all manufacturers to drop the word “organic” from their labels if they don’t certify to
the NOP. The move is heralded by the Organic Consumers Association which has
lobbied in favor of the move for several years.
Earth Mama Angel Baby is one of a handful of companies recommended by the
Organic Consumer’s Association as an “honest organic brand.” Olson explained
that she has always certified and labeled her products to the standards of the NOP,
which was originally put in place for organic foods. Earth Mama Angel Baby products
are certified by Quality Assurance International.
“It is an honor to be recommended by the Organic Consumers Association,” said
Olson. “We have always set our standard at honest organic labeling and truly non-
toxic ingredients. So it’s thrilling to be recognized for that standard.” Olson added
that the issue is about both integrity and safety. “When consumers buy a product that
touts its ingredients as ‘organic’, they should be able to trust the label. To falsely