Presented by Daniel Toriola
Email marketing can be a very effective tactic for today’s retail store. In an economy where competition is
intense, email marketing can give you the extra boost you need to get people into your store and increase
sales.
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How Much Do You Use Email Marketing?
By David McKenzie
How Much Do You Use Email Marketing? by David McKenzie
Affiliates in affiliate programs have a vast array of affiliate marketing tools to use. It can be difficult
knowing which ones work and which ones do not.
Clearly traditional banners do not work too well. On the other hand, clever email marketing is one of
the BEST affiliate marketing tools.
Most affiliates ensure they have a number of links on their web site promoting each affiliate program
they belong to. However, not so many use email marketing on a regular basis.
Here are 3 email marketing methods you should be using each week to promote your affiliate
programs:
1. Using Ezine Ads in Your Own Newsletter
You may have been a subscriber of an ezine that sends out ‘special mailings’ in between sending you
their regular
newsletter. I personally never even look at the ‘special mailings’ because I KNOW they are ads.
However, I have been known to click on a link in an ezine ad that is part of the newsletter. This is a
great way to use your newsletter to promote your affiliate programs. You can do this
by designing an ezine ad for one of your affiliate programs with a clickable link in the ezine ad that has
your unique affiliate code. Put this ezine ad in your regular newsletter.
I bet some of your subscribers click on it!
2. Set up a Free Email Course
Run a free email course and have links at the bottom of each email leading to a different affiliate
program.
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