eCrypt Technologies, Inc. (ECRY.OB) Increases
Potential Market by Over 4,800%
eCrypt Technologies in development for iPhone, Android, and other platforms.
September 12, 2010 11:48 PM Eastern Daylight Time
BOULDER, Colo.--(EON: Enhanced Online News)--eCrypt Technologies, Inc. (OTCBB:ECRY) is preparing to
release an email privacy solution compatible with all devices able to access the internet, including smartphones,
laptops, and desktop computers.
During development for a dedicated iPhone privacy application, and working through the nuances of developing for
a proprietary platform, the Company recognized an opportunity to expand its solution compatibility to all internet-
enabled devices - including all smartphones, laptops, and desktop computers - thus expanding its potential market
by over 4,800%.
Based on the market research completed with Vision Critical earlier this year, the Company concluded that early
adopters of eCrypt’s technology will be primarily professional men and women aged 25-54. The Radicati Group
estimates that there are currently over 2.9 billion email accounts worldwide, translating into approximately 1.8 billion
unique users. Of that, approximately 25% use email for business purposes. With its current product being available
exclusively for BlackBerry® smartphones, the Company has a total potential market of only about 46 million users
worldwide, with approximately 9.2 million of these being eCrypt’s early adopters. Developing a solution for all
internet-enabled devices increases the total potential from 46 million to 2.9 billion, with early adopters representing
an increase from 9.2 million to over 453 million users world wide.
“While developing for the iPhone we came to a cross roads: continue developing for each device individually, or;
develop a device-agnostic solution for all email users,” said Brad Lever, eCrypt Technologies’ President and CEO.
“The Company receives daily inquiries about privacy solutions for other platforms. With so much interest out