CustomMade and Fine Woodworking Announce
Partnership To Expand The Market For
Woodworkers Selling Custom Made Pieces
Companies Promote Knowledge and Project Sharing among Woodworking Artisans
August 25, 2010 08:03 AM Eastern Daylight Time
BOSTON & NEWTOWN, Conn.--(EON: Enhanced Online News)--CustomMade, the world’s largest online
marketplace for custom services, and the category’s premiere media brand, Fine Woodworking, published by
Taunton Press, today announced a strategic partnership to offer the woodworking community the ability to gain
online exposure via CustomMade’s successful marketing as a service platform.
As part of a wider partnership, CustomMade will develop and distribute content focused on business and marketing
best practices for woodworkers to the Fine Woodworking artisan community. Working together with the team at
Taunton Interactive, content will be featured in the monthly Fine Woodworking newsletter as well as the
publication’s online property, FineWoodworking.com. The two companies have plans to integrate their artisan
galleries so that select CustomMade woodworker projects will appear in the Fine Woodworking galleries.
According to Asa Christiana, editor of Fine Woodworking,“This is a natural partnership. Many Fine Woodworking
readers make money from their work, or intend to at some point, and CustomMade offers an exciting new way to
market and sell custom woodwork. CustomMade also gives excellent business advice to artisans of all types, and
we’ll be sharing some of their expertise with our audience on FineWoodworking.com.”
“CustomMade is excited to have the opportunity to work with Fine Woodworking and FineWoodworking.com to
share our knowledge and insights into the business of woodworking,” says CEO and Co-Founder Michael Salguero.
“Our goal is to provide woodworkers with the tools to expand their audience and find new ways to promote and
market their work.”
"Over the last twenty-plus years, Fine Woodworking has helped fuel my passion for making custom