101 B2B Marketing and Sales Tips
from The B2B Lead
Generating Leads and driving revenue through webinars,
customer events and trade shows
Event Marketing
VOLUME THREE
P R E S E N T E D B Y
16 Event Marketing Tips for Driving Lead Generation
With the ups and downs in the economy and advances like virtual trade shows, event marketers need to find creative ways to make the most out of every event. Tradeshows can be
true lead generating events, webinars can have high attendance and customer events can help create lasting relationships while increasing revenue.
In this collection of 16 event marketing tips from The B2B Lead, you will find information on increasing webinar attendance, driving more trade show traffic, making the most out of
customer events and much more. Here’s a few of the included tips in this eBook:
• Ten Tips for Using Webinars for Lead Generation
• Leverage Exclusive Events to Increase Trade Show Traffic
• Drive Revenue from Customer Events
• Using Events Spend to Drive Sales Conversions
If you like what your see here, be sure to check out theb2blead.com for more B2B Marketing and Sales tips.
Content contributed by:
Amy Hawthorne, Director of Marketing at ReachForce
Pam O’Neal Mickelson, VP of Marketing at BreakingPoint
Suaad Sait, CEO at Reachforce
Andrea Stout, Marketing Programs Specialist at NetQoS
Leigh Anne Wallace, Marketing Coordinator at ReachForce
Cody Young, Customer Success Manager at ReachForce
101 B2B Marketing and Sales Tips from The B2B Lead
P R E S E N T E D B Y
VOLUME THREE • Event Marketing
2
101 B2B Marketing and Sales Tips from The B2B Lead
P R E S E N T E D B Y
VOLUME THREE • Event Marketing
3
Table of Contents
Webinar Tips
1. 12 Ways to Turn 300 Webinar Attendees Into 3,000+ Part I
2. 12 Ways to Turn 300 Webinar Attendees Into 3,000+ Part II
3. Quick Webinar Tips
4. Ten Tips for Using Webinars for Lead Generation
Tradeshow Marketing Tips
5. Make the Most of Your Tradeshow Investment Using Word of Mouth Marketing
6. Develop an Integrated Theme for Trade Shows