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Making e-Business Your Business
By Greg McNeil
Making e-Business Your Business by Greg McNeil
If you don't use the Internet in your business today, even the word "e-business" may be a little
intimidating. But it doesn't have to be if you take it one step at a time. Here are a few tips that can help
in building and promoting your e-business.
·There are many ways to leverage the Internet in business, so start with what you do best. For
example, if you are known for putting out an excellent newsletter in print, make your first e-business
application an online newsletter. Surprisingly enough, in many cases this will also help to increase your
overall circulation.
·Building traffic is much easier when you carefully select your target audience. While there are some
exceptions to this rule, a focused approach to promotion usually wins the traffic war. For example, let's
say you run a small hardware store and you want to conduct business over the web. If you focus on
luring the masses to your site using search words such as "hardware" or "do-it-yourself", you will find
that you compete with many hardware stores. However, if you focus on providing a specific product
line, such as paintbrushes to a very focused target market, your odds of succeeding skyrocket. My
Yahoo search on hardware stores turned up 146 hits; wholesale paint suppliers 41 hits; and wholesale
paintbrush suppliers just 1 hit. So, you have to ask yourself, do I want to fight for traffic with 146, 41 or
0 other sites?
·Design with pro