Attardi Marketing www.attardimarketing.com
Our business is changing your future…
1
EnergyWatch February 2010
http://www.attardimarketing.com/energywatch/
In my many years I have come to a conclusion that one useless man is a shame, two is a law firm and
three or more is a congress. John Adams
The problem with socialism is that you eventually run out of other people's money. Margaret Thatcher
That which gets measured gets done…
Something to Think About……….
Another New Year’s Resolution: Find New Customers that Look Like Your Existing Customers -
Defining your market is not enough. What new customers do you plan to target in 2010? Here is a
suggestion: start with your existing customer list. Yes, that’s right, your existing customer list. Identify
your Top 10 existing customers. Use whatever criteria you want. Why are you successful with them?
Why do they buy from you? What is the essence of your relationship? How do you communicate with
them? Are there more like them in your trading area? Leveraging your existing customer base with
others just like them gives you credibility and allows you to make significant impact with a compelling
message that works in your marketing communications efforts. In other words, do more of what works!
……..and remember, the only place profit comes into a company is when a customer pays your invoice:
Attardi Marketing www.attardimarketing.com
Our business is changing your future…
2
NATIONAL ENERGY ISSUES TO WATCH…………
1. Global Market for Light-Emitting Diodes for Lighting Applications to be Worth $8.2 Billion in
2014 - According to a new technical market research report, Light-Emitting Diodes For Lighting
Applications from BCC Research, the global market for LEDs is an estimated $5.4 billion in 2009,
but is expected to increase to $8.2 billion in 2014, for a 5-year compound annual growth rate
(CAGR) of 8.7 % http://ww