Gotta Go Text, LLC ‐ www.GottaGoText.com
Effective Restaurant Marketing ‐ Mobile Coupons By Text Message
and Barcode Scans Makes Mobile Marketing A Key Ingredient for
Restaurants and Bars
Competition is fierce in the restaurant industry in today’s economy as restaurant owners are
finding it more and more difficult to fill their tables on a nightly basis. It doesn’t matter what
the cuisine is or the posh nature of the establishment: the recession has hit this industry hard,
to the point where just about every restaurant is scrambling for ways to effectively market
themselves in unique manners.
Forget about traditional marketing – studies upon studies show that mobile marketing and
campaign video email are the most effective forms of promotion in today’s world. The beauty
of mobile marketing is that you can effectively utilize SMS text messages to build an opt‐in
database of strong and targeted prospective customers much easier than thought possible via
traditional print media and do it cost‐effectively as well where your restaurant mobile
marketing actually costs less!
With that in mind, here are five mobile business‐building steps you must take to insure your
restaurant can compete in today’s recessionary times for effective restaurant marketing:
1) Purchase a mobile keyword and brand your restaurant around it. Effective restaurant
marketing begins with this step. Your mobile keyword can be a version of your
restaurant name or you can make it generic if you’d like (text HOTDEALS to 69302 as an
example – but beware, mobile text message marketing has become so popular many
strong generic keywords are already taken)
With your mobile keyword in place, create an value offer to entice your future
customers to opt‐into your campaigns. (for example, text <YOUR KEYWORD> to 69302
and get 5% off your bill). The better the offer, the more people will opt‐in. When people
text your offer on their cell phones, they will immediately be sent a coupon to their
phones to redeem at your restaurant