eDiets.com, Inc. Names Mercury Media Advertising Agen
January 04, 2010 02:12 PM Eastern Time
MARLBORO, Mass.--(EON: Enhanced Online News)--Mercury Media, the largest privately-owned, full service direct response
the country, has been named the advertising agency of record by eDiets.com, Inc. (NASDAQ:DIET). The agency is responsible for
direct response television advertising media buying for the leading online provider of personalized nutrition, fitness and weight-loss p
strategic planning, media buying, results tracking and optimization.
eDiets.com began testing multiple creative executions of their new television campaign with Mercury Media in November, ultimately
feature a free week of its award-winning, fresh-prepared diet meal delivery service, one of the more than 20 popular diet plans sold
The new campaign, a hybrid of branding and direct response tactics, aims to cut through the clutter in the diet category by driving ne
eDiets.com with a compelling offer, while also improving brand recognition among eDiets’ target audience. The company will target
through a series of strategic television and online media buys across national media markets. New television spots will air on high-pr
Hallmark Movie, MSNBC and Discovery Health, which have emerged as high performers for the diet and fitness category.
“eDiets.com has a great opportunity to attract new customers through a series of strategic television and online media buys across n
markets,” says Mercury Media VP & Director of Client Service Kristi Tropp. “We are excited to implement our highly targeted me
to increase their market penetration.”
“I am very impressed with Mercury Media's fast and nimble approach to locating new efficient ways to grow our business,” says Ki
Marketing for eDiets. “The strategic analysis is well thought out with solid recommendations. We believe Mercury will be a tremend
partner in establishing a consistent cost-efficient media plan that will increase our growth."
About Mercury Media
Mercury Media is the