Understand How Search Engines Rank Websites and
Improve Your Online Presence
Different search engines use different formulas to generate search results. This is
the reason why different results will be displayed on Yahoo, Bing, Google, Ask and
other search engines for the same keywords. Understanding the algorithm is the
first step in comprehending how the search engine ranking functions for SEO
experts in Sydney. If you own a website you probably want it to rank well on
Google. The process of improving the ranking of a site is known as Search Engine
optimization. Search engines are constantly evolving bringing up the need to
continuously stay informed on trends and new changes.
How Do Search Engines Rank Websites?
Specific factors are used by search engines to value websites and assign an
appropriate ranking. Well optimized pages will have a better chance of appearing
within the first page results. The properly optimized sites contain the right
number of keyword density and high-quality content to match it up. These types
of websites also have plenty of Backlinks internally and externally.
High Quality Content is Preferred
Good content always stands out for search engines. Google, to be specific, has a
great affinity for websites with high-quality content. In the past, websites used
the technique of packing their content with keywords. Back then this strategy
worked well. Today, however, search engines have figured out that these pages
are not necessarily useful to visitors. If you want your pages to rank highly for
specific keywords make sure your content is of high quality. So, what makes a
The content should answer the subject topic appropriately. It should not in
any way sway from the subject.
Make sure the content is original and contains sufficient text. It is advised
that the minimum number of words be 1000. If possible you should make
the words 1500+.
Ensure the sentences are short and easy to read.
Use headings to separate different sections.