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SUPPLY CHAIN MANAGEMENT
Subject No. 21797
Lecturer: Dr. Roger Jenkins
This Assignment was prepared by:
Student for Masters in Business Administration,
University of Technology, Sydney (UTS)
Student No. 02120513
Sustainability in the Supply Chain:
Sustainability has emerged as a business issue in the last few years.
1. How can firms react in this domain?
2. Are there economic benefits to be gained by adopting strategies
that promote Sustainability in Supply Chain Management?
April 24, 2004
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This Paper seeks to explain the relevance of Sustainability and how Sustainability affects
firms characterised by a significant Supply Chain. It also demonstrates how three
published Hypotheses on Sustainability and the strategies associated with these
Hypotheses, may be applied to the Supply Chains of such firms. Wherever possible,
examples will be cited.
An extensive study has been conducted by Michael E. Porter in his book, “Competitive
Advantage” [published by The Free Press (1985)], wherein he describes the stages that
lead to Sustainability; i.e., to the point where it takes effect. Other studies on
Sustainability have also been carried out by Dexter Dunphy and Andrew Griffiths, in
their book “The Sustainable Corporation – Organisational Renewal in Australia”
[published by Allen and Unwin (1998)]. They explore Sustainability from the
human/socio-technical, technological, and ecological/environmental points of view. John
Elkington, in his book “Cannibals with Forks” [published by Capstone Publishing
Limited (1999)], introduces the “Triple Bottom Line”. In this book, he addresses
environmental quality, economic prosperity and social justice, and the major roles they
play in his Sustainability agenda.
The types of firms to be concentrated on, in any referencing, are characterized as having
significant Supply Chains in their operations.
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Strategic moves applied to a firm can and often lead