Augme, Graphic Packaging Deliver Turnkey
Solution for Redeeming Customer Loyalty Codes
via Mobile Devices
New Intelligent Loyalty Codes, Mobile Interaction Combine to Enable Powerful Purchase-Incentive
Programs for Targeted Marketing Campaigns, Contests, Customer Rewards
April 27, 2010 07:33 AM Eastern Daylight Time
NEW YORK--(EON: Enhanced Online News)--Augme Technologies, Inc. (OTCBB: AUGT), a technology and
services leader in interactive media marketing platforms, announced today that it has expanded its marketing
agreement with Graphic Packaging International (GPI), one of the world’s largest consumer product packaging
companies, to provide turnkey solutions for the mobile redemption of new intelligent loyalty codes, resulting in unique
marketing opportunities and purchase-incentive programs for consumer brands and marketing agencies.
Loyalty Codes are number sequences or 2D bar codes added to packaging that enable the capture of additional
purchase information, like product and size purchased, store name, geographic region, etc. GPI has developed
processes related to the high-speed production and printing of these codes on product packaging. By integrating
these codes with the Augme AD LIFE™ mobile marketing platform, the solution facilitates convenient interactivity
between the brand and the consumer.
The GPI/Augme turnkey solution for code production, printing and mobile redemption via text messaging and 2D
code scanning is a first-to-market offering that enables brands and their marketers to identify and collect highly
targeted consumer-purchase information in an easy-to-use and rewarding manner for consumers.
Augme and GPI make the implementation of loyalty code marketing easy to design and deploy, enabling brands to
be up and running with new campaigns in as little as two weeks. Furthermore, the analytics derived from these new
intelligent codes and mobile interaction gives marketers powerful up-to-date metrics on consumer demographics and
behaviors by comparing response