Award-Winning Naples, Florida, Restaurant Naples Tomato to Offer Franchises
"Vine Dining" Brings a Bold New Concept to Restaurant Franchising; Building a Vine, Not a
Naples, FL (Vocus) October 14, 2009 -- Naples Tomato, a nationally recognized restaurant and local institution in
Naples, Florida, today announced its plan to expand through franchising. Naples Tomato offers a uniquely
American approach to Mediterranean food and lifestyle - Vine Dining™ - that delivers the value and flexibility of
casual dining with the casual elegance of finer dining.
Naples Tomato Franchising, LLC will initially award Naples Tomato franchises in the Eastern United States. The
franchise program was developed with the help of Chicago-based iFranchise Group, Inc., and the law firm of
Faegre & Benson LLP. Franchising has been a successful strategy for many restaurants, including Brinker
International (NYSE: EAT) restaurants, Chipotle Mexican Grill (NYSE: CMG) and Yum! Brands (NYSE:
Founded in 2005 in Naples, Florida, Naples Tomato has a strong track record. It has been field-tested by nearly
300,000 guests, and refined with constant feedback from a discerning and well-traveled clientele.
"We were inspired by the wonderful village restaurants that are institutions in the Mediterranean lifestyle,
offering homemade food and imaginative wine lists," said Jack Serfass, co-founder/co-owner of Naples Tomato
and Naples Tomato Franchising, LLC. "Vine Dining's the antidote to one-size-fits-all dining experiences. It has
broad general appeal, from young people on first dates to families to people celebrating their 100th birthdays."
"Vine Dining is a bold new concept that fills a gap in diners' lifestyles and in the restaurant-franchising industry,"
said Mark Siebert, CEO of iFranchise. "Based on my work with hundreds of restaurant concepts in over 30 years
in franchise consulting, I believe Naples Tomato is a solid concept with the support of an established organization
behind it, and one that is primed to expand."